Facebook Ads vs Google Ads: Which One is Right for Your Business?

Written By Himani Parmar

As a medspa owner, real estate agent, or construction business, you’re probably wondering where to put your marketing dollars - Facebook Ads or Google Ads? Both platforms are powerful, but they work in different ways. Knowing the difference can help you make smarter decisions and drive better results.

Let’s break it down in simple terms and show you which one might work best for your industry.

Nowadays, Facebook and Google dominate the online advertising space. Together, they control more than 60% of the global digital ad market. But here’s the thing, they are built for different goals. One helps you grab attention while people are scrolling, and the other helps you capture customers who are actively searching for your service. 

So, how do you know which one is right for your business? Let’s break it down with real insights, stats, and examples to help you make the smartest decision. Need help launching ads that actually drive results? We work with medspas, realtors, and contractors across Canada. Book a Free Strategy Call - Let's build your ads the right way.

Understanding the Platforms: Different Tools, Different Mindsets 

Facebook Ads work on a push strategy. You push your ad in front of users who might be interested. These ads are highly visual and appear on Facebook, Instagram, Messenger, and more. The power lies in targeting.

Imagine this: You can reach a 35-year-old woman in Vaughan who follows “anti-aging skincare” pages, recently visited a competitor’s medspa website, and watched a full reel on Botox side effects. That’s the power of Facebook Ads. The targeting is scary accurate.

Now let’s flip it.

Someone types “Best lip filler near me” or “custom home builder Oakville” into Google. That person already wants what you offer. Google Ads places you right in front of them at that exact moment.

See the difference?

It’s not just about platforms.
It’s about mindset.

The Real Cost: Not Just CPC, But ROI

Many people compare Facebook and Google based only on cost per click (CPC). Sure, Facebook CPC is cheaper, the global average is $0.63 to $0.94. Google Ads CPC averages around $2.69 for search ads in 2025 (Source: Business of Apps). But here’s the thing, a cheap click that doesn’t convert is just wasted money.

Let’s say you’re a social media agency in Toronto. On Facebook, $100 might get you 1,000 clicks. But if only 5 people actually show interest, that’s a 0.5% conversion. Google might get you just 50 clicks, but if 10 become leads that’s 20% conversion.

ROI > CPC. Facebook is great for top-of-funnel awareness. Google wins when you want hot leads. So when clients ask us what’s better we say depends on your business stage. Early? Build a brand on Facebook. Ready to convert? Put money in Google.

google ads and facebook ad pricing

Visual Power vs. Intent Power 

Facebook (and Instagram) Ads are built to stop the scroll. You’re targeting people based on who they are, what they like, and how they behave online.

You can reach:

  • A first-time homebuyer in Brampton who’s following “real estate tips” reels

  • A medspa lover who saves laser facial posts

  • A couple planning a home renovation who just joined a “home inspo” group

You’re not waiting for them to come looking. You’re interrupting their feed—creatively and strategically—with value, visuals, and emotion.

So if your offer is new and needs exposure, Facebook is your friend. But if your offer is established and solves a problem, Google brings faster ROI.

What’s Right for Your Business?

If you run a medspa:

Start with Facebook to grab attention with before/afters and skincare reels. Use Google to catch clients searching “Botox near me” or “acne facial Lutz.”

Why Meta Ad works:

If you’re in real estate:

Use Facebook to showcase listings, community vibes, and video walkthroughs. Use Google to capture searches like “top realtor near me” or “condos in downtown Toronto.”

If you're in construction or home services:

Google will land you jobs from people actively searching for “kitchen remodel contractor” or “home addition quotes.” Facebook helps you build brand trust over time with visuals of your work.

Why it works:

  • 97% of consumers search online to find local businesses
    Source → BrightLocal, 2024

  • Google Ads delivers an average ROI of 200%
    Source → Google Economic Impact

  • Searches for “medspa near me” have increased over 70% in the last 2 years
    Source → Google Trends

  • Home improvement searches have spiked 25% since 2023, especially in developing suburbs
    Source → Think with Google

Conclusion: Strategy Over Platform

There’s no universal winner between Facebook Ads and Google Ads, only what works for you. If you want brand visibility, stronger storytelling, and awareness, go with Facebook. If you want direct leads and high-intent conversions, invest in Google.

Entrepreneurs use both strategically, not emotionally. It’s not about Facebook vs. Google. It’s about using both where they shine. One builds demand. The other fulfills it.

If you want real growth? Use both. Let Facebook warm them up. Let Google close the deal.

So, stop guessing. Start testing. And if you're serious about growing through the right digital ad strategy, visit SimplySocials.net. Let’s build your funnel right.

Himani Parmar